PBiR — the PlayBack Index Report — is a sports intelligence platform built to turn game data into clear, audience-specific reports. One intelligent AI engine. Multiple reports.

PBiR was built from the belief that every game contains more truth than the scoreboard can show. A final score tells you who won. A box score tells you who produced. But the playback reveals how the game actually moved — who changed possessions, who shifted momentum, who made winning plays, and where the real story lived.
Sports generate massive amounts of data, but most people only see the final score, the box score, or the highlight. PBiR was created to go deeper — to help different audiences read the same game in different ways. The coach needs a performance report. The scout needs a player evaluation. The media member needs a storyline. The bettor needs information, not hype. The fan wants to understand what changed the game. PBiR brings those needs into one intelligence engine.
PBiR creates reports and insights across multiple sports information categories — each with its own front-facing page, the same engine underneath.
PBiR is owned and operated by PBiR, Inc., a privately owned corporation based in New Jersey — created to build sports intelligence products that help people make better-informed decisions using structured game data, AI-assisted analysis, and report-based storytelling.
One game. One engine.
Different reads. Better decisions.
Grab a free sample, or reach out with a question — no account needed to look around.